If starting a campfire isn’t your strong suit, it never hurts to have some Sterno, the flammable gel in a can, within reach. This “canned heat” has been around since 1893 and takes its unusual name from the company’s founder, S. Sternau. The product really hit its stride during World War I, when the Sternau Company ran a marketing campaign suggesting soldiers going to Europe could use Sterno to heat water and rations, sterilize surgical instruments, and provide light and warmth in the cold, dark trenches. Soon, just about every Doughboy had a few cans in his duffel bag.
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