Wednesday, July 28, 2010

NOT YOUR RUN OF THE MILL DOG

This past Friday was National Hot Dog Day. And a New York City landmark restaurant, Serendipity 3, plans to celebrate by doing what many a baseball stadium has tried to do in the past: sell the world's most expensive hot dog.
The extravagant hot dog, dubbed The Serendipity Foot-Long Haute Dog, will sell for $69.
That's right. Sixty-nine bucks for a hot dog.
Sound hard to swallow? Rest assured, Serendipity's dog is no ballpark frank. The Upper East Side restaurant has taken the American icon and given it a designer makeover with beef grilled in delicate white truffle oil placed in a salted pretzel bread bun toasted with white truffle butter.
The Haute Dog will be topped with medallions of duck foie gras with black truffles, caramelized Vidalia onions, heirloom tomato ketchup and, of course, mustard (Dijon, with black truffles).
"It definitely will be the most delicious hot dog ever," Serendipity 3 publicist Joe Calderone told AOL News. "And the most opulent."
Owner Stephen Bruce and Serendipity's chef are responsible for the resplendent recipe.
"The hot dog is one of America's favorite foods, and since the foot-long hot dog at Serendipity has been so popular over the years, it makes sense to create a 'haute cuisine' version," Bruce said. "Especially on National Hot Dog Day!"
One local, longtime customer will have the honor of purchasing and indulging in the first Haute Dog on Friday. A Guinness World Records representative will be on hand to declare it the most expensive hot dog. Official Serendipity photographer (and my wife), Liz Steger, will capture its image for the Guinness book and for its unique place in hot dog history.
This would be the eatery's third Guinness World Record, joining the world's largest hot chocolate and the world's most expensive sundae: the $1,000 Serendipity Golden Opulence Sundae.
The sundae offers dessert lovers three scoops of Tahitian vanilla ice cream infused with Madagascar vanilla beans, covered in 23-karat edible gold leafs and surrounded by a Grande Passion caviar, Amedei Porcelana chocolate, and other luxurious delicacies. It's served in a Baccarat Harcourt crystal goblet with an 18-karat-gold spoon.
According to Calderone, the restaurant sells about one a week.
"Given the success of the sundae, I think the hot dog is going to do really well," he said. "It's a lot more reasonably priced than the $1,000 sundae."
The Haute Dog will, in fact, become a regular part of the menu, though orders will need to be placed 24 hours in advance to allow time for the special ingredients to be flown in fresh.
Calderone hopes the flamboyant frank will appeal to its frequent celebrity diners, including Tom Cruise and Katie Holmes, Jay-Z and Beyonce, and Cher.
"Cher is a regular who always gets the regular foot-long," Calderone said. "Now we will offer her the most expensive one."
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