The key to successful weight-loss diets may have less to do with controlling your intake of healthy foods than with focusing on how much unhealthy food you eat.
Consumers who carefully monitor their diets eat fewer unhealthy foods, such as cookies and candies, because they reach satiety more quickly, researchers found. When consumers with poor self-control closely watched their unhealthy-food consumption, they ate less because just paying attention sped up their feelings of satisfaction. Dieters should focus on the amount of unhealthy food they eat, relaxing more about healthy dishes, the researchers said.
Joseph P. Redden and Kelly L. Haws, "Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control," Journal of Consumer Research (forthcoming)
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