For men, the top reason for choosing a
science-tech major was a "good salary out of school"; for women, it was
intellectual stimulation. While 51% of males chose their subject partly
because of experience with related games, toys, books or clubs, only
35% of women did so. Also, 68% of women but only 51% of men credited a
particular high-school class or teacher with turning them on to the
subject.
"STEM Perceptions: Students & Parents Study," Harris Interactive, for Waggener Edstrom Worldwide and Microsoft (September)
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