It’s the type of conditional reflex that would make Pavlov proud – the ringing of the bells, far off in the distance, with the power to send kids scurrying to their parents in a frenzied attempt to relieve them of any spare cash on hand. After all, those bells signified that ice cream was on its way and time was of the essence. All it took was for mom not to be able to find her purse in time, and that little jingling white truck might just pass by and over to the next block, which meant you would be running your tail off for a tasty treat. Luckily, you weren’t alone; every other kid in the neighborhood had the same response, and chances were good that that the friendly ice-cream entrepreneur would be held up for a few precious moments, while every kid in the household pitched in to help mom find her purse. And, if all went well, you would have a breathless encounter with the ice cream man.
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