What is your club’s approach to recruiting and keeping members?
August, Membership and Extension Month, is an ideal time to discuss membership strategies for the year.
The Presidential Citation and Changemaker Award both include
membership criteria and are excellent resources to help you set your
goals. (click below to read more)
Clubs aiming for the Presidential Citation this year must add at
least one new member and keep at least 85 percent of their membership.
Additional goals include recruiting RI and Rotary Foundation program
alumni and young professionals, and increasing diversity by adding more
female members. Districts must meet similar goals. Review the full criteria for the Presidential Citation.
The Changemaker Award, established by RI President Kalyan Banerjee,
also puts membership in the spotlight. Clubs must achieve a specific
set of club service goals, including adding one new member under the age
of 40 for each 50 members, implementing a comprehensive strategy for
keeping members, and demonstrating that they have retained 85 percent of
their members for the three Rotary years ending with 2011-12. Review the full criteria for the Changemaker Award.
Both recognitions also include criteria for supporting Foundation programs, crucial to Rotary’s continued global success.
Past RI Vice President Monty J. Audenart, chair of the RI
Membership Development and Retention Committee, encourages all clubs to
focus on their membership goals as they take a fresh look at
strengthening Rotary.
“When building strong clubs, attracting new members and retaining
existing ones are given first priority. Then, the rest of our service
activities and programs will take care of themselves,” says Audenart.
For more help on setting and reaching your goals
- Read what other clubs are doing to boost membership.
- Join or start a discussion on RI's LinkedIn group.
- Review the Membership Development Resource Guide, which includes tips and action steps for reaching and keeping members.
- Order membership development resources, including materials for new and prospective members.
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