Tuesday, August 23, 2011

FORK SIZE DOES MATTER

The smaller the fork, the more you'll eat, a study says.
Over the course of two lunches and dinners at an Italian restaurant, researchers assigned diners to either "large fork" or "small fork" tables: The forks were either 20% larger or smaller than the standard fork.
The researchers weighed the plates before they went out to diners and when they came back. After controlling for factors such as lunch versus dinner, whether alcohol was consumed, and initial plate weight, people with small forks left less on their plates (4.4 ounces) than people with big forks (7.9 ounces). And the larger the portion size, the greater the gap.
The researchers theorize that since physiological satiation lags behind consumption, diners look for cues regarding consumption. Diners with small forks think they're making little progress with each bite, so they start shoveling it in. Hunger apparently plays a role: The researchers didn't find the same effect when they studied random college students who hadn't planned a meal.
"The Influence of Bite Size on Quantity of Food Consumed: A Field Study," Arul Mishra, Himanshu Mishra and Tamara M. Masters, Journal of Consumer Research (forthcoming)
Enhanced by Zemanta

No comments:

Post a Comment