One third of the trinity of Hostess snack cake mascots, he’s the rootin’, tootin’ crème-filled cowboy, ready to save the day and offer up a tasty Twinkie to anyone who needs a little yummy goodness in their lives. Today, let’s take a look back at this memorable mascot that has graced every box of Twinkies (and more than a few television commercials) since the 70s.
Along with his confectionary comrades, Captain Cupcake and Fruit Pie the Magician, Twinkie the Kid has been spreading the word about Hostess snacks since he first appeared in 1971. With a 10-gallon hat, kerchief and cowboy boots, he has saved the day ever since, most often with his formidable lasso skills – the sign of an authentic cowpoke if there ever was one.
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