What's an effective way to recruit 21st-century engineering talent? Try a postcard or some other offbeat technique.Researchers working with a technology company in Belgium wanted to see if distinctive recruiting tactics could give firms an edge in the competition for talent. With a target pool of 1,997 potential applicants, roughly half were solicited by email. The other half got postcards with the same design and information. Only 62 of those solicited applied for the job—but 82% of them were postcard recipients, and they were better educated than other applicants. It wasn't necessarily the postcard. Rather it was the "strange recruitment medium," researchers said, adding that such a tactic is especially enticing to better qualified candidates who aren't looking for a job.
"Changing Things Up in Recruitment: Effects of a 'Strange' Recruitment Medium on Applicant Pool Quantity and Quality," Saartje Cromheecke, Greet Van Hoye, Filip Lievens, Journal of Occupational and Organizational Psychology
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