Can you trademark a holiday? Disney learned the hard way this week it’s best not to try, as the studio’s attempt to register “Dia de los Muertos” with the U.S. Patent and Trademark Office was met with vociferous criticism. The company has since withdrawn its applications. (click below to read more)
On May 1, the Walt Disney Company quietly filed 10 applications for “Dia de los Muertos” toys, cereal, jewelry and more, reported the Los Angeles Times, in anticipation of merchandising opportunities associated with its upcoming animated Pixar movie about the Mexican holiday. The public was quick to condemn the move, however, and a Change.org petitionthat went up on Tuesday has more than 20,000 signatures as of this writing.
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