Each year, the incoming RI president selects a theme, an internal message used to encourage Rotarians to support world understanding and peace through international service programs. These themes are important for club motivation; however, they should not be used in your external club or district public relations or advertising campaigns.
We strongly encourage clubs and districts to promote Rotary to non-Rotary audiences through the Humanity in Motion and “This Close” public service announcements, available free to clubs and districts. These external messages demonstrate what Rotary is and does in local communities and around the world. Download them at rotary.org/mediacenter.