Wednesday, January 04, 2012

IF YOU ARE A COCA-COLA FAN

The Coca-Cola logo is an example of a widely-r...
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Coca-Cola's recipe contains a mystery flavoring, known as the "7X flavor."  It is heavily guarded.  In early 2011, NPR's This American Life broadcast an episode discussing a potential early recipe for the drink, but almost certainly not the one in use today. (Coke denied that NPR had discovered the true formula.) In that episode, Mark Pendergrast, author of "For God, Country, and Coca-Cola," an unauthorized history of the company (and beverage), told This American Life (via TIME) that "only two people know how to mix the 7x flavoring ingredient" and that "[t]hose two people never travel on the same plane in case it crashes; it’s this carefully passed-on secret ritual and the formula is kept in a bank vault."
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