Mirror, mirror on the wall, show me what I’ll look like in that new dress and carrying that new handbag. FaceCake Marketing Technologies has developed a very cool augmented-reality-based full-length mirror, called Swivel, that it says is the first virtual try-on system. It lets shoppers see how they’ll look in different outfits and with different accessories, without donning the clothes. As your body moves, your virtual clothes move naturally with you, as does a purse you carry in your hand. Swivel can even change the background so you can see how you’d look on a snow-covered mountain while trying on a new ski jacket. FaceCake plans to install the mirrors at unnamed retail stores starting in May. But you’ll also be able to take advantage of Swivel at home using a webcam, or via Microsoft Xbox Kinect. That way, you can see virtually how new clothes would work with the stuff in your closet. FaceCake CEO Linda Smith says, “We think it changes the way users will shop.”
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