Tuesday, April 07, 2009

IDITAROD+END POLIO NOW+ROTARY=SUCCESS

Millions of viewers had an opportunity to see the End Polio Now logo during the annual Iditarod Trail Sled Dog Race across the frozen landscape of Alaska.The Iditarod, which ran 7-24 March, commemorates a race against time to deliver diphtheria serum to Nome during an outbreak of the disease in 1925. Through an agreement between the Iditarod Trail Committee and District 5010 , which covers parts of Canada, Russia, and the United States, this year's race built awareness of a similar race to the finish: Rotary's efforts to eradicate polio. All mushers wore bibs with the End Polio Now logo emblazoned across the bottom. In addition, District 5010 secured a $27,500 PR grant to sponsor four-time Iditarod champion Martin Buser, a Multiple Paul Harris Fellow and an honorary member of the Rotary Club of Wasilla Sunrise, who worked with Rotary to produce two public service announcements appearing on television and online.
Buser, who came in 18th in this year's race, displayed the End Polio Now logo prominently on his team's apparel and equipment, and symbolically carried three empty polio vaccine vials on his sled. He will continue to serve as a spokesman for polio eradication throughout the year at other events and appearances. "The End Polio Now labels all over my sled and race gear were like Teflon -- they stood out above and beyond everything else," he says. "Through miles and miles of blowing snow, the red and white really cut through, and amplified the message. "It's such a natural fit," Buser says, of using the race to promote polio eradication. "The Iditarod began as a lifesaving race, and End Polio Now is a lifesaving race."
Alaska's preeminent event
Clubs also used the excitement surrounding the event to raise funds for Rotary's $200 Million Challenge . The Rotary Club of Anchorage East raised $15,000 during a live prerace auction at Chilkoot Charlie's, a bar in Anchorage. The Rotary Club of Anchorage International held a dinner party near Willow, where the race was restarted after its ceremonial launch in Anchorage, with donations going toward the challenge. "What was exciting for us, as Alaskan Rotarians, is that the Iditarod is our preeminent event," says Trygve Erickson, past president of the Anchorage International club, who hosted the party with his fiancée Kimberly O'Meara, another past club president. "It was exciting to have the End Polio Now message attached to such an international sporting event."
Rotary Youth Exchange students and Rotaractors collected coins for the challenge before and after the race and handed out End Polio Now materials. The Rotary Club of Nome held a postrace fundraiser. Past District Governor Alana Bergh, the District 5010 Rotary Foundation Committee chair, says the main idea behind the collaboration with the Iditarod Trail Committee was to "raise awareness that polio is still out there, and that you still have to immunize your children.
"We wanted to make sure people talk about it," she explains, noting that the Iditarod committee's Web site, www.iditarod.com , receives millions of hits during the race. The site featured a link to information about Rotary's efforts to end polio. Chas St. George, a spokesman for the Iditarod and a member of the Rotary Club of Wasilla, says more than 500 media representatives from around the world converge on Alaska to cover the two-week event.

1 comment:

  1. The eradication of polio is a laudatory goal. But it's wrong to promote this cause through the Iditarod. This race has a long, well-documented history of dog deaths, illnesses and injuries. Six dogs died in the 2009 Iditarod. Two dogs were on the team of Dr. Lou Packer. Dr. Packer told the Anchorage Daily News he believes the two dogs froze to death in the brutally cold winds.  For the dogs, the Iditarod is a bottomless pit of suffering. What happens to the dogs during the race includes death, paralysis, frostbite (where it hurts the most!), bleeding ulcers, bloody diarrhea, lung damage, pneumonia, ruptured discs, viral diseases, broken bones, torn muscles and tendons and sprains. At least 142 dogs have died in the race. No one knows how many dogs die after this tortuous ordeal or during training. For more facts about the Iditarod, visit the Sled Dog Action Coalition website, http://www.helpsleddogs.org .

    On average, 53 percent of the dogs who start the race do not make it across the finish line. According to a report published in the American Journal of Respiratory and Critical Care Medicine, of those who do finish, 81 percent have lung damage. A report published in the Journal of Veterinary Internal Medicine said that 61 percent of the dogs who complete the Iditarod have ulcers versus zero percent pre-race.

    Iditarod dog kennels are puppy mills. Mushers breed large numbers of dogs and
    routinely kill unwanted ones, including puppies. Many dogs who are permanently disabled in the Iditarod, or who are unwanted for any reason, including those who have outlived their usefulness, are killed with a shot to the head, dragged, drowned or clubbed to death. "Dogs are clubbed with baseball bats and if they don't pull are dragged to death in harnesses......" wrote former Iditarod dog handler Mike Cranford in an article for Alaska's Bush Blade Newspaper.

    Dog beatings and whippings are common. During the 2007 Iditarod, eyewitnesses
    reported that musher Ramy Brooks kicked, punched and beat his dogs with a ski pole and a chain. Jim Welch says in his book Speed Mushing Manual, "Nagging a dog team is cruel and ineffective...A training device such as a whip is not cruel at all but is effective." "It is a common training device in use among dog mushers..."

    Jon Saraceno wrote in his March 3, 2000 column in USA Today, "He [Colonel Tom
    Classen] confirmed dog beatings and far worse. Like starving dogs to maintain their most advantageous racing weight. Skinning them to make mittens.. Or dragging them to their death."

    During the race, veterinarians do not give the dogs physical exams at every checkpoint. Mushers speed through many checkpoints, so the dogs get the briefest visual checks, if that. Instead of pulling sick dogs from the race, veterinarians frequently give them massive doses of antibiotics to keep them running.

    Most Iditarod dogs are forced to live at the end of a chain when they aren't hauling people around. It has been reported that dogs who don't make the main team are never taken off-chain. Chained dogs have been attacked by wolves, bears and other animals. Old and arthritic dogs suffer terrible pain in the blistering cold.

    Margery Glickman
    Sled Dog Action Coalition, http://www.helpsleddogs.org

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