Consumers worldwide spent $3.3 billion on men’s skin-care products in 2013, with $2.1 billion—or 64 percent—coming from Asia. North American men spent just $286.4 million, while Western European males doled out $682.9 million. And while the women’s skin-care market is more than 30 times larger, sales of male skin-care products are growing 9.4 percent annually, compared with 4.8 percent for women’s products.
The Wall Street Journal
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