In the early 20th century, John Walter Bratton composed an instrumental song entitled “The Teddy Bears’ Picnic.” In the late 1980s, collectible items dealer Royal Selangor decided to turn that into a national holiday. He also had the idea to conveniently release toy boxes and collectible items in conjunction with the event. Regardless of profitable motivations, the day became a national holiday and remains popular throughout Europe, as far away as Australia, and among many reputable stuffed bear circles.
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