In 1941, General Mills introduced Cheerioats as "The
breakfast food you've always wanted." Four years later,
the name was changed to Cheerios.
Cap'n Crunch's full name is Horatio Q. Crunch. The character
was invented in 1963, before the cereal was created. Cap'n
Crunch was made in response to a survey of kids who said
they hated soggy cereal. Cap'n Crunch is the No. 1 pre-
sweetened kids cereal in the U.S.
Life cereal hit the market in 1961. The famous "Let Mikey
try it" commercial aired from 1972 through '84. It was the
longest-running commercial in television history.
Quisp, the saucer-shaped corn cereal, was launched in 1965.
It was reintroduced in 1999 to appeal to the baby boomers
who ate it as kids.
In 1937, Wheaties held a contest for most popular baseball
announcer. Ronald Reagan won the contest and a trip to
California. While there, he was asked to do a screen test
for Warner Bros., which kicked off his movie career.
Kellogg's Corn Flakes were accidentally invented in 1894 by
Will Keith Kellogg. A Seventh-day Adventist and a vegetarian,
Kellogg was looking for a way to improve the diets of
vegetarian hospital patients. He dried softened wheat and
it turned into thin flakes.