THE FIRST WORD

gravitas

PRONUNCIATION:

(GRAV-i-tas) 

MEANING:

noun: Seriousness, dignity, or weightiness.

ETYMOLOGY:

From Latin gravis (serious). Earliest documented use: 1924.

USAGE:

"To some early critics, Mr. Büsser's playful choice lacked gravitas."
Victoria Gomelsky; Iconic Names for Iconic Watches; The New York Times; Feb 24, 2014.