Organic-food advocates, often seen as insufferably smug and even depicted that way in TV comedies like "Portlandia," won't find a new study reassuring. (click below to read more)
Sixty-two participants either looked at pictures of fruits and vegetables labeled as organic, comfort foods such as ice cream and brownies, or foods that don't fit neatly into a category (rice, beans). They rated these foods' desirability.
Then they gauged the offensiveness of actions involving victims (say, a student stealing library books) or not (a man eating his already-dead dog). In general, participants who had seen the organic foods judged the acts more severely, suggesting their own sense of righteousness had been heightened. Finally, when participants were told another researcher needed last-minute help with a project, the organic group volunteered fewer minutes.
"Wholesome Foods and Wholesome Morals? Organic Foods Reduce Prosocial Behavior and Harshen Moral Judgments," Kendall J. Eskine, Social Psychology and Personality Science
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