People usually prefer leaders with deep voices, even when a woman is traditionally the leader. (click below to read more)
Researchers manipulated brief appeals from men and women hypothetically running for school board or president of a parent-teacher organization, in order to produce identical pleas in different pitches. Then the researchers asked participants which voice they would vote for.
The researchers found that male subjects preferred both male and female pitches that were lower. Female subjects preferred lower-pitched women's voices, but showed no discernible preference for either of the two male voices.
"Preference for Leaders with Masculine Voices Holds in the Case of Feminine Leadership Roles," Rindy C. Anderson and Casey A. Klofstad, PLoS ONE
No comments:
Post a Comment