Lohas
Marketing whizzes have yet to settle on an acronym for the target audience he and Mr. Leavell are focused on—an ungainly term, Lohas, for "lifestyles of health and sustainability," has been used by some.
Demographic acronyms are an ever-growing set, from yuppies (young urban professional) and all the takeoffs such as duppies (depressed urban professionals) and huppies (hipster urban professionals), to woopies (well-off older persons), dinks (double-income, no kids) and henrys (high earners, not rich yet).
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