RUGGED AND SOON TO BE READY

Generally speaking, having something "ruggedized" ruins the aesthetic appeal. You trade style for function, and that's been perfectly acceptable until today. The EX-G1, which becomes the first camera in the new EXILIM G line, takes a few cues from Casio's G-SHOCK line while being the planet's thinnest shock-resistant camera. Furthermore, this thing is freezeproof, waterproof and dustproof, and at just 0.78-inches thick, you'll hardly notice it shoved in your left rear pocket. As for specs, you're looking at a 12.1 megapixel sensor, intelligent AF, a dedicated movie mode (848 x 480), 35.7MB of inbuilt memory (yeah, we know), a microSD / microSDHC expansion slot, 3x optical zoom and a 2.5-inch rear LCD with a 960 x 240 resolution. We're told that the rechargeable battery should last for around 300 shots on a full charge, and the Interval Shooting function enables the camera to automatically fire at fixed points when shooting action sports. If you're foaming at the mouth right now, your cure can be found this December in black or red for $299.99.