Allrecipes launched a free iPhone app last year which has seen 2.8 million downloads. Based on the popularity of this app and requests by users to be able to save recipes, Allrecipes decided to launch a paid version with additional features. Cooks on the go can locate recipes, save recipes to personal Recipe Boxes, rate recipes, share recipes and upload mobile images to Allrecipes. The app also includes a shopping list feature which aggregates ingredients across recipes and allows users to virtually check off items while shopping.
Interestingly, the iPad
AllRecipes’ president, Lisa Sharples, agrees that the iPad will be a “killer” device in the kitchen. Accroding to survey’s conducted by AllRecipes, one out of five people bring their laptops into the kitchen to access recipes. But the kitchen is a dangerous place for a laptops, with significant threats of spills onto keyboards. But the iPad could come with protective screens and stands, making it safe to use in the chaos of the kitchen.

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