With 23 February - Rotary’s 106th birthday - fast approaching, every club and district is encouraged to start planning events on or around this day. Last year, clubs and districts made tremendous efforts to recognize Rotary’s work and share the message of End Polio Now. Even though 23 February is Rotary’s official anniversary, any day in your community can be designated a Rotary day. Remember that your public relations plan for the day’s celebration should focus on service, which will help communicate what Rotary is and does around the world. Clubs and districts that are planning to light a landmark with a Rotary message during the week of Rotary’s anniversary should visit www.rotary.org/lightings, the official page for all lighting resources.
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